Rebranding Twitter to X Is a Move Toward ‘Everything App,’ Musk Says

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Elon Musk said Twitterโ€™s rebrand to X is just a step toward turning the social media platform into what heโ€™s called an โ€œeverything app.โ€

โ€œTwitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,โ€ Mr. Musk wrote in a Twitter post on July 24.

On Monday, Twitter started replacing its iconic blue bird logo with a single, stylized letter X. Meanwhile, the X.com web domain now redirects visitors to Twitter.com.

This is not the first time that Mr. Musk shared his vision of how Twitter should be. Just weeks before he finalized his $44 billion purchase of Twitter, he tweeted that โ€œbuying Twitter is an accelerant to creating X, the everything app.โ€

โ€œThe Twitter name made sense when it was just 140 character messages going back and forthโ€”like birds tweetingโ€”but now you can post almost anything, including several hours of video,โ€ Mr. Musk added.

The Twitter owner vowed to add more features to the app soon.

โ€œIn the months to come, we will add comprehensive communications and the ability to conduct your entire financial world,โ€ Mr. Musk added. โ€œThe Twitter name does not make sense in that context, so we must bid adieu to the bird.โ€

โ€˜Remarkable Ecosystemโ€™

Since taking over Twitter, Mr. Musk has implemented several changes. Now, content creators meeting certain criteria are eligible to get a share of the companyโ€™s advertising revenue. Users also get the option to get verified under Twitter Blue, an opt-in monthly subscription.

Dinesh D’Souza, an author and filmmaker, spoke in hisย podcastย on Tuesday about how he envisioned the Twitter app would become, particularly how the app would evolve with payment options.

โ€œSo Twitter becomes in a sense of finance app, you can have your money recorded on a part of Twitter, you can do transactions,โ€ Mr. D’Souza said.

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