‘We knew people would go wild,’ said CEO Seth Weathers.
A beer brand that was launched earlier this year as an alternative to Bud Light amid a months-long boycott has shattered its own company records by marketing a special edition can that featured former President Donald Trump’s mug shot, according to the company’s head.
Ultra Right Beer CEO Seth Weathers told Fox News last week that the special edition can was launched after President Trump’s mug shot was taken in August after he was indicted in Fulton County, Georgia, on racketeering and other charges stemming from his activity following the 2020 election.
Mr. Weathers told Fox Business that sales of the limited edition offering have amounted to more than five tractor-loads of cans, saying that it’s now the “most sought-after collector beer can in American history.”
“We knew people would go wild over these collector cans, but we had no idea the response would be this crazy,” he said in a recent statement, adding that sales of the beer would top $2 million by 11:59 p.m. on Oct. 1 when it’s taken off the market.
Sales of the can “have poured in from the moment we launched,” Mr. Weathers said. “With over $1 million in beer and merchandise sales, we’ve raised over $50,000 for the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad’s Ultra Right Beer puts our money where our mouth is—we’re doing our part to fight back against the unjust persecution of American patriots.”
The company touts its product as “100 percent American beer,” according to its website, and states that 10 percent of the beer’s sales will be donated to the Georgia Republican Party legal defense fund and the David Shafer Legal Defense Fund.
As for President Trump, the 2024 presidential candidate’s campaign released mug-shot-inspired gear in August that included T-shirts, coffee mugs, and beer holders. Hours after the mug shot was taken at the Fulton County Courthouse, the former president posted the image on his X (formerly known as Twitter) account—the first and only time he’s done so since he was allowed back on the platform after his account was suspended in January 2021.
President Trump’s mug shot merchandise was still available on his website on Oct. 1.
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