A term for women who practice a more natural lifestyle for their families, ‘crunchy’ moms were outspoken supporters during Kennedy’s campaign.
A term once reserved for granola-eating hippies, “crunchy” moms has evolved into a label for women who embrace a more natural lifestyle for their families.
These are women who favor herbal treatments over physician-prescribed and over-the-counter medications, cooking with butter or beef tallow instead of seed oils, examining food labels at the grocery store, and exercising caution about vaccinating their children.
When Robert F. Kennedy Jr. ran for president—first as a Democrat and then as an independent—these moms were among his most vocal supporters.
Fighting chronic disease, improving children’s health, and addressing corporate influence on government agencies were vital parts of Kennedy’s campaign platform.
Ultimately, Kennedy suspended his presidential campaign and backed the Trump ticket in August 2024.
Since then, Kennedy has launched his Make America Healthy Again campaign, with the intention to curtail what he calls America’s chronic disease epidemic. He is seeking to have toxic chemicals from the nation’s food supply removed and he wants to address what he has branded the corporate capture of federal health agencies, among other objectives.
In November, President-elect Donald Trump nominated Kennedy to serve as secretary of Health and Human Services (HHS), and the latter promptly pledged to make sweeping changes to its subsidiary agencies including the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), and the Food and Drug Administration (FDA).
Several moms told The Epoch Times they are ecstatic about the possibility of Kennedy as HHS secretary, pending Senate confirmation.
“With RFK Jr., we have a champion in our corner,” Lyndsey Mulherin told The Epoch Times.
A homesteader in northwest Ohio, Mulherin has devoted her life to being a stay-at-home mom caring for her three children, including her middle son, Jack, who was diagnosed with autism at age 2. She blames a vaccine.
“Everything we put in or on our body affects our health. In its simplest form, that is what crunchy moms are all about,” Mulherin said.
