Target’s new line of queer and transgender clothes for kids—including little girls’ bathing suits with tucks for male genitalia—has incited a backlash akin to the “Bud Light” fallout.
The blowback is specific to the retail giant’s recent release of an LGBT line of clothing and accessories a few weeks ahead of “Pride” month.
To market the line, Target is running images on its website of young, effeminate-looking boys modeling little girls’ rainbow-colored sports bras and singlets, something that has especially outraged parents like Lori Clark.
“I really in all honesty don’t care what adults do behind closed doors. But when you start targeting kids—no, no,” said the mom from Latoya, Texas. “You have brought the fight to us. So don’t get mad when we punch back.”
Clark is among hundreds of parents who have joined a social media boycott of Target over the Pride line.
The store, which has been selling breast binders since December, did not respond to inquiries from The Epoch Times.
Several parents say they want Target to experience what Anheuser-Busch did when it used transgender influencer Dylan Mulvaney to promote its Bud Light beer.
One mom, outraged by a teen shirt she found at her local Target depicting a naked image of a transwoman, said on Twitter “Bud Light them.”
Dr. Cindy Sena-Martinez, a psychologist who runs a ministry in Anchorage, Alaska, posted on Twitter that Target deserves the “Bud Light treatment.”
Another parent wrote, “I think Target needs a Bud Light lesson.”
Anheuser-Busch has lost more than $5 billion in market value from what has been deemed by some as one of the biggest marketing debacles in retail history.
Time will tell how Target’s Pride line will impact on its sales.
The launch of the LGBT merchandise fell in the same week Reuters reported that the store’s shares dropped about three percent.
Dozens of parents have shown their disdain for the LGBT kids’ clothes by posting videos they took of themselves at their local Target store displaying the merchandise.
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