Walt Disney World crowd sizes over the July 4th long weekend were “shockingly” thin, according to tracking data provider Touring Plans, which predicted that the low-attendance trend seems poised to continue amid ongoing conservative backlash to what some describe as a woke agenda.
Disney has been embroiled in a legal and political fight with Florida governor Ron DeSantis which was triggered by the company’s opposition to a bill that bans discussing sexual orientation or gender identity in kindergarten through third grade.
The company has also faced streaming losses and its stock was recently downgraded in part due to fears of lower attendance at its Disney World and Disneyland theme parks.
While Disney executives have said they expect weaker performance from their U.S. theme parks this year, the recent attendance numbers suggest reality could be even worse than pessimistic predictions.
“This is not normal. These are not peak summer crowds. These are shockingly low crowds,” wrote Becky Gandillion of Touring Plans in a blog post in which she detailed some of the dismal data.
‘Absolutely Crazy’
Touring Plans uses a 10-point scale to measure crowd size. The latest data show that June 27–29 scored a six on each of the days at Disney’s theme parks on average. This was followed by a crowd level five on June 30.
The numbers then plunged to a reading of two on July 1, rising to a three on July 2 and a four on July 3.
Some individual theme parks saw worse numbers than the average, with the EPCOT theme park at Walt Disney World Resort in Florida notching a crowd level one on July 1.
“This is madness in a chart. We have a park at a crowd level eight and a park at crowd level one just three days apart,” Gandillion wrote in commentary on the data. “We almost never see that, outside of party season at Magic Kingdom.”
“The crowds on July 1 and 2 look more like Labor Day than July 4th. This is absolutely crazy,” she added.
By Tom Ozimek
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