It was a rough summer for drag queens, with uproars over public library story hours and bruising boycotts against Jack Daniel’s for promoting drag shows in its advertisements routinely making news.
Meanwhile, conservative across the country, as they prepared to vote in 2022 midterms, were expressing discomfort—and for some alarm—over what many saw as a seemingly-pugilistic promotion of transgender and LGBTQ+ rights, vowing to restore “normalcy,” if possible, with their ballots.
It was also a rough year for military recruiting. Of three of the U.S. military’s largest branches, only the Air Force met its 2022 recruiting goal. The Army missed by 15,000 and the Navy fell shy even after lowering its quota, increasing its enlistment age to 41, and relaxing other standards.
So when the Navy in October chose to promote a sailor who weekends as a drag queen as one of its social media “digital ambassadors” as part of its recruitment strategy, many questioned how the sea service—so reliant on signal intelligence—didn’t see all the blinking red lights, or hear all the bells, all the whistles, all warning this just might not be a good marketing idea.
As things turned out, the Navy did, in fact succeed in making Yeoman 2nd Class Joshua Kelley the face of a well-publicized campaign.
But instead of promoting Diversity, Equity, and Inclusion (DEI) as a recruiting tool, as the Navy apparently intended, YN2 Kelley became Congressional Republicans’ favorite poster prop in arguing that his celebration is why many young Americans—especially those among conservative constituencies—are turning away.
Called Onto Congressional Carpet
During a March hearing before the House Armed Services Committee Military Personnel Subcommittee, Chair Rep. Jim Banks (R-Ind.), a Navy veteran, said when asked why a sailor who sidelines as a drag queen was used in a recruitment marketing program, the Navy’s response was that the “digital ambassador” program didn’t exist.
“We are facing a historic recruitment crisis and instead of focusing efforts on strengthening our force, the Biden administration is forcing ‘wokeness’ on our service members,” the congressman said. “Navy leadership knew this was a ridiculous and embarrassing stunt, and that is why they initially denied involvement with the program.”
By John Haughey
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