Big box retailer Target is facing a new round of boycott calls after launching new Christmas-themed products that some have labeled ‘woke.’
Target has once again triggered conservative criticism after the retailer rolled out Christmas decorations that some saw as too “woke,” like a black Santa in a wheelchair or a figurine draped in rainbow-colored “pride” paraphernalia.
End Wokeness, a prominent conservative account on X with over 1.8 million followers, shared several photos of Christmas ornaments that are now being offered for sale at Target.
“Target outdid itself this year for Christmas,” End Wokeness wrote in a post on X, with one image showing a black Santa Claus sitting in a wheelchair and another showing a figurine wearing a multi-colored “pride” hat while also holding a rainbow flag.
A number of commenters reacted with criticism and hinted at (or outright called for) a boycott.
“Wow. Just wow. You would think they would have learned from the last time. When will companies finally start to realize it? Go woke, go broke!” one person posted.
“Everyone getting ready to boycott Target again until they go bankrupt,” wrote another.
Other commenters recalled earlier boycott calls after Target rolled out its “pride” clothing line over the summer that included LGBT-themed items meant for children.
“I have not stepped inside one since the tick it underwear debacle. Banned for life,” a commenter wrote, referring to the so-called “tuck-friendly” swimsuit that the big box retailer was offering over the summer for transgender people.
While some conservative commentators claimed the “tuck-friendly” swimsuit was for children, Target executives pushed back on those claims and insisted the item was meant for adults.
Boycott 2.0?
The Minnesota-based retail giant caught flak earlier this year after rolling out its “pride” collection at the beginning of May, offering over 2,000 products, including clothing, books, home furnishings, and calendars, with some of the items targeted at children.
For example, books for kids aged 2–8 had titles like “Pride 1,2,3,” “Bye Bye, Binary,” and “I’m Not a Girl.” Target also suggested “The Pronoun Book” to kids aged 0–3. In home décor, Target offered mugs labeled “Gender Fluid.” It also offered transgender swimsuits for adults with a “tuck-friendly” feature.
By Tom Ozimek
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