President Trump announced that he was launching a branded sneaker line during a surprise appearance at Philadelphia’s SneakerCon.
PHILADELPHIA, Penn.—Former President Donald Trump announced that he was launching a branded sneaker line during a surprise appearance at Philadelphia’s SneakerCon.
The appearance at the non-political event seemed to come out of left field from the Trump campaign. But it quickly became obvious why President Trump was making the abnormal appearance: it was as a promotion for his new sneaker line.
A website launched concurrently with his appearance shows that President Trump’s new sneaker line comes in three variants.
A special limited edition sneaker, “The Never Surrender High-Top,” was already sold out at press time. With only 1,000 pairs manufactured, the luxury sneaker costs $399 and features a gold finish and gold laces, a “T” branded into the side, and an American flag design on the collar of the shoe. Around 10 of these will feature autographs by President Trump.
Two additional sneakers, the “T-Red Wave” and “POTUS 45,” were also announced. These feature similar designs in two variants that feature a red and gray color scheme, and another featuring a white and gold color scheme. Both variants have a “T” and the number “45,” a reference to President Trump’s role as the 45th president of the United States, on the side. Both cost $199.
President Trump also announced two fragrances, including “Victory 47 Cologne” and “Victory 47 Perfume.” Both cost $99.
Reactions to President Trump’s appearance at the apolitical event were mixed.
Some attendees proudly waved signs reading “Sneakerheads Love Trump.”
Others could be heard shouting expletives and curses toward the president. Cheers and jeers alike could be heard from the crowd.
“I’ve wanted to do this for a long time,” President Trump told the audience. “I have some incredible people who work with me on things and they came up with this. This is something I’ve been talking about for 12 years, 13 years.
“That’s the real deal,” President Trump added, holding up a pair of the limited edition sneakers.
By Joseph Lord
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