Patrick Bet-David, CEO of online content company Valuetainment, offered former Fox News host Tucker Carlson a $100 million deal over five years, plus a board seat at the company, in a high-profile courting attempt on Tuesday.
“Dear Tucker, I’ll get right to the point. We want you to partner with us in what we feel is a noble and necessary effort to define the future of media,” David, who also hosts the Valuetainment brand’s podcast, wrote in the opening of the letter of intent posted on Twitter on May 2.
The letter outlines David’s offer to Carlson: $100 million over five years, an equity stake in Valuetainment, a position as the President of Valuetainment, a board seat, and other content Carlson may be interested in covering.
“What else? We are all ears,” David wrote. “Our convictions about freedom, liberty, and truth run deep and we believe we are the absolute right fit for you and America.”
With a motto of “to enlighten, entertain and empower,” Valuetainment currently publishes its content, including podcasts and interviews, on YouTube and other social media platforms. Its YouTube channel has over 4 million subscribers, and its social media platforms, Instagram, TikTok, and Twitter, have a following of over 10 million. The brand’s podcast, PBD Podcast, ranks 12th on Spotify in the platform’s business category as of writing.
The brand’s podcast has hosted prominent figures in various fields, including the late basketball superstar Kobe Bryant, clinical psychologist Jordan Peterson, current presidential candidate Robert F. Kennedy Jr., legal scholar Alan Dershowitz, celebrity scientist Neil deGrasse Tyson, and investor Robert Kiyosaki. The company’s most-watched YouTube video, featuring an interview with a mafia boss, has over 18 million views.
Valuetainment’s Tuesday offer joins a number of media companies—as the first public one—that are reportedly considering or have extended invites to Carlson to join their roster after the top-rated TV personality parted ways with his former employer last Monday.
By Gary Bai
