Nationally, 33 percent of Latinos support one of either Biden or Trump, 16 percent are undecided, and 13 percent say they’ll vote for RFK Jr., a poll shows.
Democrats, Independents, and Republicans can all agree on one thing ahead of the 2024 election cycle: They want the Latino vote.
Jaime Florez, the Hispanic outreach and communications director for the Republican National Committee, told The Epoch Times the Latino vote is more important in 2024 than ever before.
Hispanic or Latino Americans make up about 19.1 percent of the country’s population, according to census data. Latinos now outnumber black Americans as the largest minority group in the United States.
“The Latino vote is going to determine who’s in the White House and what parties control … the Congress,” Rafael Collazo, the director of the UnidosUS Action Fund, told The Epoch Times. The group formally endorsed President Joe Biden in May.
Voices from both left and right say Latinos were overlooked in past elections. In 2024, everyone is hustling to secure Latino votes.
Observers who spoke with The Epoch Times said Latinos are willing to vote for candidates who show them how they can make a difference in their lives.
Growing Power
An April report from the Pew Research Center concluded that Latinos will make up 13 percent of eligible voters in the 2024 election. That’s up from 4 percent in 1996.
According to Pew, 61 percent of Latinos are either Democrats or tend to lean toward the Democratic Party. By comparison, 83 percent of black voters—11 percent of eligible voters in 2024—are Democrats or lean Democratic.
In a 2021 assessment of recent elections, Pew determined that former President Donald Trump won 38 percent of the Latino vote in 2020. In 2016, he won 28 percent.
According to a Times/Siena poll published in May, Latinos are split on the 2024 presidential race. Nationally, 33 percent support either major party candidate, 16 percent are undecided, and 13 percent say they will vote for Robert F. Kennedy Jr.
The Latino vote is essential to victory in Arizona and Nevada. According to current census data, one-third of the population in both states is Latino.
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